Recently, a lot of scandals have been unfolding around Kanye West, the initiator of which he himself becomes. First, the rapper appeared in a hoodie with the inscription “White lives matter” at Fashion Week, and then continued to share his ambiguous opinion and specific vision of the world on social networks, which angered some fans, and also provoked fashion houses to break contracts with him. Kanye clearly had time to come to his senses and apologize, but he did not do it.
Many brands refused to cooperate with the rapper. So, first, the contract with Kanye was broken by the fashion house Balenciaga, the next was Vogue magazine, and later Adidas. But that’s not all! The clothing brand T.J. Maxx was also included in this list. “At TJX, we do not tolerate discrimination, harassment, or hatred of any kind,” said CEO Ernie Herrman.
Moreover, Apple Music has deleted West’s biography and the Essentials playlist on its platform. The company has not yet commented on this step.
The Christian school Donda Academy in Southern California, which Kanye West opened not so long ago, also failed. By the way, up to one hundred students aged 5 to 18 were to be admitted to the educational institution, and they would be distributed into classes, each of which was supposed to have about 12 people. But due to the actions of the rapper, the school had to be closed. “At the discretion of our founder, Donda Academy will be closed for the remainder of the 2022-2023 school year immediately,” the school’s principal said in an email.
Recall that the other day, the account of 45-year-old Kanye West was removed from Twitter in a scandal after he said that he wanted to “turn on the deadly regime of the 3rd level against the Jewish people.” The rapper suggested that Jews control the world’s media. This was the last straw of patience for companies that are now breaking contracts with West.