American Eagle’s share price surged roughly 23 percent on Monday, 4 August 2025, after US President Donald Trump publicly endorsed the brand’s new advertising campaign featuring Sydney Sweeney on his Truth Social platform, according to CNBC News.
Sweeney is a registered Republican, and Trump described the marketing campaign as the ‘HOTTEST ad out there,’ claiming the jeans were “flying off the shelves.” His endorsement sent the company’s stock soaring.
Even though this advertisement sparked a wave of harsh criticism on social media, American Eagle insists it is simply a jeans advertisement with no hidden messages—one that highlights self-confidence and individual style.
Read also: The price of words: Prince Harry and his children may lose their titles
In short, what might have been a routine denim campaign became a viral flashpoint, elevated by political support, intense cultural debate, and volatile market reactions.
